Outdoor, like all other media, is entering the digital era.

Similar trends are happening across all other electronic media e.g. TV and Radio. Whilst the trend has evolved at a rapid pace over the last twelve months in the United States, the evolution of high-quality digital networks in the Outdoor industry is, to date, in it’s infancy.

RealPlay Media will be launching a large-format, high-resolution Digital Outdoor Network in South Africa.

Research which was conducted by Mbombela Council between 6am and 6pm daily found the following:

• From Tuesday to Thursday the volume is 55 000 vehicles per day
• On Mondays and Fridays the traffic is heavier by approximately15%
• On Saturdays and Sundays the volume is approximately 25 % of the midweek traffic
• On Average there are 3 occupants to a vehicle

This gives us approximately 800 000 viewers per week, more than 3 million viewers per month!

a Joint Venture Project by RealPlay Media and Destiny Digital Advertising